Who we are.
We believe the best marketing starts with a story - your story...
Creative storytelling, impactful content, and strategies that keep your audience front and centre. So that’s what we do.
And with more than two decades of collective experience marketing for big brands, we’ve learnt a thing or two…
Steph Bond.
Director // Brand & Communications.
With a degree in Marketing and Human Resources, I began my career creating standout content for brands like Seeka, Stoney Creek, and most recently, Gallagher.
Working across various brand teams, I've developed content, led large-scale marketing campaigns, and project managed customer-centered programs.
With experience spanning social media, digital, and brand strategy, I bring a well-rounded approach to marketing that truly resonates with audiences.
steph@looproad.co.nz
027 311 1858
Gina Forsman.
Director // Digital.
After completing a BA in Screen & Media, my marketing career began in the UK in the early 2000’s.
Working for big industry players like Barclays, American Express, Danone, and Suncorp Group, I became specialised in digital strategy, user experience, human centred design, and data & insights, .
These days, I love applying my experience to smaller businesses—being able to make a difference with fast, tangible results.
I bring a tailored approach to digital strategy and website design, building strong digital profiles that get businesses found in a world full of noise.
gina@looproad.co.nz
027 702 2689
Our story.
Loop Road is one we drive daily. It connects Ōkareka (Steph’s lake of residence), to Tarawera, (Gina’s lake of residence). It’s also where we met when our young children were at the local preschool together.
We clicked straight away, and soon realised that we had complimentary skills and the same aspirations to leave the corporate world behind in favour of working with the local community.
We offered to partner on the marketing of a mutual friend's business, and the concept of Loop Road was born.
We were inspired to take the experience from our collective years of marketing for big businesses, to curate a strong and relevant marketing offering that is within reach of all businesses, no matter the size.
We are driven by a belief that the best marketing is delivered with creative storytelling and authenticity, truly connecting with customers and audiences.