Who we are.

We believe the best marketing starts with a story - your story...

Creative storytelling, impactful content, and strategies that keep your audience front and centre. So that’s what we do.

And with more than two decades of collective experience marketing for big brands, we’ve learnt some things…

Steph Bond.

Director // Brand & Communications.

I bring a practical, creative approach to marketing, developing campaigns, managing projects, and creating content that truly connects with customers. With experience across social media, digital, and brand strategy, I help businesses tell their story in a clear and engaging way.

Understanding what drives people and how to reach them has always been at the heart of how I work. I combine strategic marketing experience with a strong creative eye, bringing ideas to life in ways that are both thoughtful and effective.

I began my career creating content for well-known brands like Seeka, Stoney Creek, and Gallagher, after completing a degree in Marketing and Human Resources. Since then, I’ve worked across a range of brand teams and industries, always with the customer front of mind.

steph@looproad.co.nz

027 311 1858

Gina Forsman.

Director // Digital.

My career has spanned New Zealand, Australia and the UK, where I’ve worked with major global brands including Barclays, American Express, Danone, and Suncorp Group. Along the way, I’ve built expertise in digital strategy, user experience and human-centred design.

Born and raised in Rotorua, I returned home in 2021 to give my young family the same incredible lifestyle I enjoyed growing up. I love working with local businesses—applying my global experience to deliver fast, tangible results that make an impact.

I bring a tailored approach to digital strategy and website design, helping businesses build strong digital profiles that cut through the noise and get noticed.

gina@looproad.co.nz

027 702 2689

Our story.

Loop Road is one we drive daily. It connects Ōkareka (Steph’s lake of residence), to Tarawera, (Gina’s lake of residence). It’s also where we met when our young children were at the local preschool together.

We clicked straight away, and soon realised that we had complimentary skills and the same aspirations to leave the corporate world behind in favour of working with the local community. 

We offered to partner on the marketing of a mutual friend's business, and the concept of Loop Road was born.

We were inspired to take the experience from our collective years of marketing for big businesses, to curate a strong and relevant marketing offering that is within reach of all businesses, no matter the size.

We are driven by a belief that the best marketing is delivered with creative storytelling and authenticity, truly connecting with customers and audiences.