Close-up of the Loop Road logo, which features a stylized, curved icon resembling a check mark or a wave.

Who we are.

We believe the best marketing starts with a story - your story...

Creative storytelling, impactful content, and strategies that keep your audience at the centre - that’s what we do.

With more than two decades of combined experience working with big brands, we’ve learned that great marketing is about clarity, consistency, and connection. It’s about understanding your story - and sharing it in ways that connect with the people who matter most.

We bring big-brand thinking into a flexible, hands-on approach tailored for small and growing businesses.

At the heart of it all? We love turning ideas into meaningful outcomes. For us, marketing isn’t just about creating noise, it’s about building something lasting that helps your business grow.

Steph Bond.

Director // Brand & Communications.

Steph Bond, wearing a black blazer and black shirt, sitting with her hands folded on her lap against a plain, light-colored wall.

I bring a practical, creative approach to marketing, developing campaigns, managing projects, and creating content that truly connects with customers. With experience across social media, digital, and brand strategy, I help businesses tell their story in a clear and engaging way.

Understanding what drives people and how to reach them has always been at the heart of how I work. I combine strategic marketing experience with a strong creative eye, bringing ideas to life in ways that are both thoughtful and effective.

I began my career creating content for well-known brands like Seeka, Stoney Creek, and Gallagher, after completing a degree in Marketing and Human Resources. Since then, I’ve worked across a range of brand teams and industries, always with the customer front of mind.

steph@looproad.co.nz

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027 311 1858

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Gina Forsman.

Gina Forsman smiling, wearing a black blazer over a red top, sitting against a plain light-colored wall.

Director // Digital.

My career has spanned New Zealand, Australia and the UK, where I’ve worked with major global brands including Barclays, American Express, Danone, and Suncorp Group. Along the way, I’ve built expertise in digital strategy, user experience and human-centred design.

Born and raised in Rotorua, I returned home in 2021 to give my young family the same incredible lifestyle I enjoyed growing up. I love working with local businesses — applying my global experience to deliver fast, tangible results that make an impact.

I bring a tailored approach to digital strategy and website design, helping businesses build strong digital profiles that cut through the noise and get noticed.

gina@looproad.co.nz

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027 702 2689

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Two women sitting on a brown leather couch in a room with white walls and a wall-mounted light. One woman is standing and sitting on the armrest, wearing a light-colored suit. The other woman is sitting on the sofa, wearing a black blazer and a rust-colored dress, and both are smiling.

Our story.

Steph Bond and Gina Forsman smiling and engaging in conversation; Gina is sitting on a brown leather couch, wearing a black blazer and red dress, and Steph is standing beside her, dressed in a cream-colored suit.

Loop Road is one we drive every day. It connects Ōkareka, Steph’s home lake, to Tarawera, where Gina lives. It’s also where our paths first crossed when our young children were at the local preschool together.

We clicked straight away, and soon realised that we had complimentary skills and the same aspirations to leave the corporate world behind and work more closely with our local community. 

Our first project together was helping a mutual friend with their business marketing, and from there Loop Road was born.

Drawing on our collective years of experience marketing for big brands, we set out to create a marketing offering that’s strong, relevant, and accessible to businesses of all sizes.

At our core, we believe the best marketing combines creative storytelling with authenticity, connecting businesses with their customers in meaningful ways.

Our work